Fashion and cultural geographies. Florence as capital of the post-modern Trend

Abstract

Starting from the Pitti Trend salon (1985-88), this contribution intends to investigate the function of fashion as a catalysing agent of the creative ferment that swept through Florence during the 1980s, making it one of the capitals of Italian post-modern culture. Moreover, the international nature of the Florentine fair – conceived as a showcase for avant-garde fashion – in encouraging the participation of young Italian and Florentine designers, offers an opportunity for a more general reflection that re-examines the cultural history of Italian fashion.

Keywords

• pitti trend
• florence
• post-modern
• avant-garde
• made in italy