EVOLUTION OF E-COMMERCE IN EUROPEAN UNION

Abstract

In this paper we analyzed the evolution of the sales concept. This concept has evolved over the last fifty years, and has undergone radical changes in recent decades. If before sales include selling space, where was a seller, merchandise and a buyer, today consumer can buy through internet and in this way he can buy faster and is no longer necessary the presence of a seller. European Comission proposed to creat a free digital market where the buyers can shop online out of borders and companies can sale online wherever in EU. Propose in 2015, the strategy regarding unique online market has became the base an a european digital society unite and sustenaible. Internet penetration growth in Europe is increasing at a steady pace and in this condition many more consumers are buying online and many more retailers are selling online. After implementing the strategy, the number of companies selling online start to grow, almost every year whit 1% more than year before, so in 2018, 17% of companies sale the merchandise online, but are big differences between countries: countries like Denmark, Ireland and Sweden have more than 30% companies wich sell online and in same time Italy, Romania and Bulgaria have less than 10%.

Keywords

• sales
• e-commerce
• European Union
• strategy
• consumer
• internet