Understanding Environmental Performance in Hospitality Industry: Role of Green Human Resource Management, Environmental Strategy, Environmental Legitimacy and Green Innovation

Abstract

Literature indicates that environmental performance has received special attention due to the increasing awareness of business managers on its positive impacts on the economy, society and environment. However, few studies have been conducted to examine the drivers of green innovation i.e. green human resource management, environmental strategy, environmental legitimacy towards environmental performance in the context of hospitality industry especially in developing countries. This study aims to examine the relationship between green human resource management, environmental strategy, environmental legitimacy, green innovation, and environmental performance in the hospitality industry both in direct and mediation relationships. Data were collected from hotel and restaurant managers in Bali, Indonesia. Smart-PLS was used to examine the validity and reliability of the proposed structural equation modeling. The findings of the present study revealed that green human resource management significantly influences environmental strategy, legitimacy, green innovation and environmental performance. Furthermore, environmental strategy, legitimacy, and green innovation mediate the relationship between GHRM and environmental performance. This study contributes to theoretical and practical implications and provides valuable suggestions, especially for managers in the hospitality industry for environmental conservation.

Keywords

• ghrm
• environmental strategies
• environmental legitimacy
• green innovation
• environmental performance