ANALISIS PERMINTAAN MIE INSTAN INDOMIE KOMODITAS TERKAIT DI KOTA KECAMATAN KABUPATEN SUKOHARJO

Abstract

This research was intended to analysis factor that affect demand of the Indomie instant noodle in Kartasura, Grogol and Sukoharjo districts of Sukoharjo Regency, the result of the study could indicate that the Indomie instant noodle was kind of luxury, normal, or inferior goods. The result of analysis indicated that Indomie instant noodle was normal goods in three districts of Sukoharjo Regency based on income elasticity; whereas own price elasticity of demand indicated the demand of Indomie noodle was inelasticity for Kartasura, Grogol, Sukoharjo districts. The cross price elasticity of demand indicated substitute commodity or complementary commodity for Indomie and related commodity in three districts of Sukoharjo Regency. This research recomendation that increasing price of Indomie for districts which the demand of Indomie instant noodle was elasticity to get high revenue total, whereas for districts which the demand of Indomie instant noodle, was inelasticity to growing up marketing, means to increase quantity buying if Indomie instant noodle it is important to applaied decreasing price.

Keywords

• the demand of Indomie instant noodle, own price elasticity, income elasticity and cross price elasticity.