STRATEGY FORMULATION OF AN AGRICULTURAL MACHINERY DISTRIBUTOR: A CASE STUDY OF PT XYZ

Abstract

This research aims to formulate strategy of PT XYZ as an agricultural machinery distributor in Indonesia. The research was carried out by descriptive analysis method. The tools used at this study consist of EFE (External Factors Evaluation) analysis, IFE (Internal Factors Evaluation) analysis, IE (Internal External) matrix analysis, SWOT matrix analysis, and strategic architecture. The results of the analysis show PT XYZ's external strategic factors include 6 opportunities and 6 threats. The internal strategic factors include 5 strengths and 4 weaknesses. In this study PT X YZ obtained EFE 2.617 and IFE 3.047. The position of PT XYZ in the IE matrix is cell IV which means grow & build with a choice of intensive and integrative strategies. The results of the SWOT analysis provide PT XYZ with several strategies that can be implemented, namely in the form of 7 SO strategies, 3 ST strategies, 4 WO strategies, and 1 WT strategy. The choice of strategy is then compiled in a strategic architecture to become a road map for PT XYZ in the next 4 years towards the goals and objectives set by the company.

Keywords

• SWOT
• analysis
• strategic architecture
• machinery