Annals of the University of Oradea: Economic Science (Dec 2020)
AESTHETIC INTERFERENCES IN ORGANIZATIONAL COMMUNICATION
Abstract
The paper presents some philosophical practices and categories that can be successfully applied in organizations, trends that come from the openness manifested by aesthetics, a field of philosophy that although initially was dedicated to the art and concept of beauty, now it shows an opening for everyday life, where the interpersonal communication is present. The application of concepts and categories specific to aesthetics was developed in the form of applied philosophical norms and concepts, and will positively influence the communication process that takes place in organizations at all its levels. The aesthetic concepts may be involved in other activities of the organization, such as marketing, building branding or in promotion and advertising actions, or active participation to building messages and press communicating, preparing the company's mission statement, organizing events, presence and promotion of the organization in online, activities that will take into account and compliance to some rules derived from aesthetics. The elements taken from aesthetics are the form of some categories, defined since antiquity by Aristotle, synthetically reformulated by Kant, and contemporary, they are adapted to other forms of the social application, in a new applied concept called the organizational aesthetics, which can be successfully introduced into the practice of any organization, with beneficial effects on the organization as a whole, but also on the community in their areas. The introduction of the new concept of aesthetics applied in organizations can have a wider area of implementation than that of organizational communication, such as social actions of the organization, with effects in developing the social responsibility applied in the community and to increase the organization's reputation, both within the community and in the business environment where it is located. The paper also indicates some adaptations of organizational communication for periods of crisis, with the recommendation to include in the communication process rules and concepts specific to applied aesthetics, in order to maintain the current trend of including them in business consultancy, offered in the form of specialized services of philosophical practice, through the new specialists called the organizational philosophical consultants. Other philosophical practices and the ethics applied in organizations are briefly presented in the paper, projected to support leaders and managers in making optimal decisions, which can benefit from professional organizational consulting and ethics services, which are promoted through a new specialization in Romania, that of the philosophical counselling and the consultancy applied in organizations and communities.
