Sustainable development marketing and ecological management

Abstract

In general, every development that enables undisturbed satisfying of todays generations' needs and doesn't unfavourabley influence future generations to satisfy their needs, represents sustainable development. No matter how it seems that economy and ecology are two different categories that don't have anything in common, in the developed world these two sciences are tightly connected, so in coexistence they greatly support the theory of sustainable development.

Keywords

• sustainable development
• ecology
• management