DEVELOPMENT OF PRICE MANAGEMENT AS ONE OF INSTRUMENTS OF INTERNATIONAL MARKETING

Abstract

The article presents a critical analysis of the contemporary situation in the global economic area, accompanied by integration processes. Identified an urgent need to improve the tools of international marketing, in particular, the mechanism of price control. The study proposed the usage of progressive technology balanced scorecard and market management model of price on industrial products in international business.

Keywords

• international marketing, international integration, balanced scorecard, price, price management