International Journal of Technology (Jul 2021)

The Impact of Online Food Applications during the Covid-19 Pandemic

  • Sevenpri Candra,
  • Monica Ayudina,
  • Muhammian Aga Arashi

DOI
https://doi.org/10.14716/ijtech.v12i3.4195
Journal volume & issue
Vol. 12, no. 3
pp. 472 – 484

Abstract

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In early May 2020, the Government of Indonesia announced that the Covid-19 outbreak was categorised as a pandemic and imposed several rules in order to minimise the negative impacts arising from this pandemic. This has caused people's routines to change, especially in terms of travelling and eating. This study aims to determine the online purchase intention and actual buy of food and beverages purchased using an online food application, especially during the Covid-19 pandemic. A structural equation model is used to perform the analysis in this research. This study was conducted by sending an online questionnaire to members of the public who were in a work from home or split office situation and had made a purchase through an online food delivery application during the Covid-19 pandemic. The sample used for analysis in the study consisted of 446 respondents. The results showed that subjective norms, e-service quality, and health consciousness had an impact on these online purchase intention activities. However, food and beverage quality is not a factor that can trigger online purchase intentions. On the other hand, there is a significant relationship between online purchase intentions and actual buy, so it can be concluded that the higher the online purchase intention, the more the actual buy will be increasingly realised. Online food delivery service providers and food and beverage sellers can increase promotions to increase online purchase intentions and the frequency of actual buy.

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