METHOD OF ASSESSMENT OF THE COMPETITION’S LEVEL AMONG FITNESS CLUBS ON THE LOCAL MARKET

Abstract

The article describes the author’s method of assessment of the level of competition among tness clubs on the local market in conditions of limited information about the economic performance of competitors. Reveals the mechanism of dening the boundaries of the local market of the tness club and determine its capacity and structure. Shows the author’s view of possible variants of structure of tness clubs’ market. Presents the coefcients for calculation the limit value of customers of tness clubs for different price market segments. The possibility of applying the proposed methodology is illustrated by the example of the tness club. Demonstrates the necessity of the described methodology for developing the ways of increasing the competitiveness of tness clubs based on price and non-price methods.

Keywords

• уровень конкуренции фитнес-клубов
• локальный рынок
• структура рынка фитнес-клубов
• конкурентоспособность фитнес-клуба
• the level of competition of tness clubs
• local market
• structure of tness clubs’ market
• competitiveness of tness club