Is the merger and acquisition the applicable entry-model in the case of Macedonia?

Abstract

Merger and acquisition is a well-known entry market model, which enables companies to strengthen its position. This paper aims to research the applicability of this model within the context of Macedonia. The paper theoretically reviews the concept of M&A, as well as illustrates concrete cases when companies enter and/or strengthen its position in the Macedonia’s market. The paper concludes that M&A is used in several cases mainly from big companies and not for small ones.

Keywords

• merger
• acquisition
• company
• strategy