The goal of this study is to find out whether the cultural aspect of the Pałuki region finds reflection in how agritourist farms of this area are viewed by the farm owners and tourists. The survey was based on a TDI (telephone deepened interview) anonymous questionnaire. It was carried out in May 2017 and it was of widespread character (all 24 non-agricultural activities reported of the Pałuki region were taken into consideration). The method used in the survey allowed to find out whether or not the cultural heritage of the analyzed region is attractive for agritourist farm owners. The method used in the research enabled to find out the respondents’ attitude to promotion of the region. They were also asked whether culture oriented tourism can provide measurable economic profits.