INTERACTIONS IN RADIO BROADCASTS

Abstract

Broadcasting is one of the most relevant media. It puts into perspective a communicational construction between individuals. When the speeches of some mingle with the freedom of speech of others, broadcasting represents an oversized platform, allowing the immediate diffusion of woven messages, so as to be decoded according to the lucidity of each user. The question on the interaction of anonymous listeners in local radio broadcasts is part of a reflection on the role of anonymity in the genesis of the socio-cultural matrix, by crossing the values of media discourse with the effects of industrialization mass media. Radio is a relevant media medium in the audiovisual field in Morocco, offers wide accessibility to the entire population. Our study focuses on the question of the interaction of listeners in local broadcasts, by presenting a reflection on the role of this media in direct interaction on the antenna. With this in mind, we question the idea of this media medium, which is a means of communication of contiguity par excellence. Broadcasting is an expert system for raising and addressing diverse themes relating to several issues that concern the practical life of any individual, especially since the coverage of the Moroccan national network makes it a very advantageous service in terms of proximity and term of cost, apart from the digital divide recorded in the regions of the kingdom. This potential is instrumentalized through a liberalized transmission channel that propels introspections and creates dialogue in the context of information and communication technologies.

Keywords

• broadcasting; interaction; anonymity; media communication; mass media.