CUSTOMER BEHAVIOR TOWARDS TIN PACKAGED CHOCOLATES IN JAMSHEDPUR, INDIA

Abstract

In the modern era of globalization, it has become a challenge to keep the customer as well as consumers in fold and even keep our natural environment safe and that is the biggest need of the time. This article is focusing on sustainable marketing. The aim of this article is to study and analyze consumer’s behavior towards tin packaged chocolates and non-tin packaged chocolates, to know the awareness of consumers regarding eco-friendliness and hygiene of tin packaging, to find consumer’s willingness to pay premium for tin packaged chocolates, to find how consumers can be motivated towards use of tin packaging, to suggest promotional strategy to increase the sales of tin packaged chocolates and other tin packaged products for tin manufacturing companies and to suggest viable recommendations to be implemented in the area. The study focuses on consumer behavior towards tin packaged chocolates and non tin packaged chocolates in Jamshedpur, Jharkhand, India.

Keywords

• consumer behavior
• eco-friendly
• hygiene
• sustainable marketing