Smartphone Addiction Factors Effecting University Student Performance

Abstract

Smartphone addiction is a growing social issue globally, especially among young consumers. Few studies have examined the role of smartphone addiction and student performance in Pakistan. However, how daily life disturbance, positive anticipation, withdrawal, cyberspace orientation, overuse, tolerance, and student academic performance has not been examined in the literature in Pakistan. The purpose of the study is to examine the effect of daily life disturbance, positive anticipation, withdrawal, cyberspace orientation, overuse, and tolerance on student academic performance. The study has adopted a self-administered survey-based approach. A total of 375 responses were gathered from the university students in Pakistan. The study has used SPSS 25.0 version to analyse the data and report the findings. The findings indicate that ‘overuse’ has the most indirect effect on students’ performance, followed by Cyberspace and oriented relationship, tolerance, positive anticipation, and daily life disturbance. The study demands a particular intervention by the students to self-regulate their behaviour. Parents and teachers play their role in controlling mobile addiction. Policymakers may introduce policy-related interventions to control the excessive use of mobile phones. The study lays down future directions and discusses the limitations towards the end.

Keywords

• Smartphone addiction, Academic performance, Young Consumers.