REPUTATION THREATS ANALYSIS IN THE BANKING SECTOR OF THE NORTH CAUCASIAN FEDERAL DISTRICT

Abstract

The author considered the emergence factors of commercial banks ' reputation risks, analysed the threats leading to loss of business reputation, estimated the reputation background of the banking sector of the North Caucasian Federal District, as well as the dynamics of credit institutions' ratings in the retrospective period.

Keywords

• деловая репутация
• репутационный риск
• угрозы
• коммерческий банк
• business reputation
• reputation risk
• threats
• commercial bank