Utilización estratégica de las tecnologías de la información y la comunicación (TIC) en la unión europea: una aplicación al print on demand (POD)

Abstract

Europe is living through moments of structural change of their economies, which influences both the society and the company. In this process, the ITC are being increasingly important on allowing companies to compete successfully in globalized environments. In this work we ana-lyze the keys that have allowed Europe to reach these high levels of development, as well as how the ITC have influenced on the publishing European market. The document finishes with several perspectives and some brief reflections on Latin America.

Keywords

• Educación
• Tecnología
• Editorial
• Economía Social de Mercado
• Economía del Bienestar
• Education
• Technology
• Publisher
• Social Market Economy
• Welfare State