LA TRANSFORMATION DIGITALE : QUEL IMPACT SUR LES MÉTIERS BANCAIRES ? CAS DES BANQUES MAROCAINES

Abstract

This paper aims the study the effect of the digital transformation on the business banking based on an empirical study with some banks in Morocco, the results from this study show that digital in the financial services sector is unavoidable, it transforms the banker’s profession and the bank-client relationship.

Keywords

• digital transformation
• banking business
• consumer behavior
• fintech