Innovation and cooperation in carioca’s tourism: First empirical evidence

Abstract

This article presents the results of a study that examined the relationship between collaboration and innovation in the tourism industry in order to verify if the collaborative relationships between firms contribute to the development of innovations. Information was collected through a survey conducted with representatives of organizations active in tourism in the city of Rio de Janeiro, a particularly interesting destination due to it is having been chosen to host major events, specifically the FIFA World Cup in 2014, and the Olympic Games in 2016. Analysis and interpretation of data were performed by using statistical techniques. The results showed that the collaborative relationships between the organizations surveyed have contributed significantly to the development of innovations in the tourism destination focused. The results also made evident the latent potential for transformation of tourism in Rio de Janeiro through innovations, by strengthening the partnerships identified in this research, in order to generate products with higher added value and, at the same time, with globally consistent pricing practices.

Keywords

• Inovação
• Colaboração
• Turismo
• Rio de Janeiro
• Brasil.