ASSESSING THE IMPACT OF ARTISTIC ARCHITECTURE ON PERCEIVED USABILITY AND WILLINGNESS TO USE MOBILE COMMERCE APPLICATIONS

Abstract

Creating a useful portable browser or program is a demanding challenge for organisations due to the size constraints of the display area, which additionally is contingent on usability, internet connectivity, efficient backup power and mobility. Users also expect performance equivalent to that of microcomputers. Portable display programmers need to surmount these challenges without compromising users’ concerns for safety and confidentiality. Various works in the past couple of years revealed the ability of a strongly perceived artistic architecture of a mobile website as a push to overcome clients’ reduced skill. The investigation conducted in this report sought to determine the distinct impact of eight artistic display on the of a mobile website or program and the corresponding clients’ . Organisations may thus take advantage of this knowledge to improve usage, trust, frequency of adoption and consequently financial rewards on m-commerce applications. This study uses a with a screening objective. Data for the experiment was sourced through a web-based questionnaire program, . At the same time, social network sites were used to disseminate the questionnaires to enable gathering a good number of respondents. The data collection instrument had statements with threshold for Ninety-six participants took part in the inquiry. In contrast, seventy-six participants completed the exercise, signifying an estimated. was used in the study of the association concerning the . package was utilised in the evaluation of the . Findings revealed that artistic architecture bears a substantial impact on of portable websites and programs as well as influences artefacts on such platforms. , as well as the of an application, turned out as two features with the highest impact on the two factors. That the orientation of their effects is a reverse of the conjectured outcome suggests that future work should explore this issue.

Keywords

• m-commerce
• artistic architecture
• mobile display attributes
• m-commerce application