<i>«THE WEEKEND WILL LAST FOREVER»: </i>THE CONCEPT OF THE TIME IN THE MEDIAADVERTISING IMAGE OF WORLD

Abstract

The article is devoted to the formation of mechanism of modern media-advertising image of world; it’s spatial and temporal organization; the concept of the time in advertising was analyzed in this article.

Keywords

• медиарекламная картина мира
• пространственно-временная организация рекламного текста
• образы времени в рекламе
• mediaadvertising image of world
• spatial and temporal organization of advertising text
• images of the in advertising