THE MECHANISM OF ORGANIZATIONAL CULTURE TRANSFORMATION IN INNOVATION COMPETITIVE ADVANTAGE FOR INTERNATIONAL BUSINESS STRUCTURES

Abstract

Throughout article authors give algorithm of organizational culture diagnostic testing of the Hyundai Glovis Russia company, features and difficulties of her cross-cultural environment. Within research the corporate culture and history of the Hyundai Glovis Russia company is analysed. Besides, systems of norms, values and behavior models of the Korean and Russian personnel, and also set of forms of interaction between them are compared. The structural model of transformation of cultural distinctions in competitive advantages of the international enterprise structures is developed.

Keywords

• организационная культура
• конкурентоспособность
• кросс-культурные ресурсы
• междуна родные предпринимательские струк туры
• повышение эффективности деятельности компании
• organizational culture
• innova tive advantages
• competitiveness
• cross-cultural resources
• international enterprise structures
• increase of efficiency of activity of the company