Advancing circular economy: integrating consumers and institutions towards sustainability

Abstract

The current linear economy, defined by a buy-use-discard approach, is unsustainable, leading to overconsumption and waste that threaten the environment. By 2050, global consumption is expected to surpass Earth's capacity by threefold, making the transition to a circular economy essential. This article explores the challenges and opportunities of adopting a circular economy, emphasizing the need for collective action at both national and international levels. It examines how consumer behaviour, policy-making, and stakeholder engagement can drive this transition. Drawing on initiatives like the European Green Deal and Circular Economy Action Plan, the article focuses on strategies within the European Union to promote sustainability and address the global overconsumption crisis.

Keywords

• circular economy
• linear economy
• sustainability
• overconsumption
• consumer behaviour