Marketing of Scientific and Research Organizations (Dec 2021)

A Survey of Polish Consumers’ Views on Health and Nutrition Claims Made on Food Packaging

Majcher Sylwia

Affiliations

Majcher Sylwia: Poznań University of Economics and Business, Poland, Al. Niepodległości 10, 61-875Poznań

DOI: https://doi.org/10.2478/minib-2021-0018
Journal volume & issue: Vol. 42, no. 4
pp. 1 – 16

Abstract

Goal: To examine the impact of nutrition and health claims on Polish consumers’ buying attitudes and intentions.

Published in Marketing of Scientific and Research Organizations

ISSN: 2353-8503 (Print); 2353-8414 (Online)
Publisher: Sciendo
Country of publisher: Poland
LCC subjects: Social Sciences
Website: https://sciendo.com/journal/MINIB

About the journal