Heritage tourism of archaeological sites in Jordan: Archaeological site employees’ perspectives.

Abstract

The objective of the study was to identify the trends of the workers in archaeological sites towards restoring archaeological sites in Jordan. As well as to understand the most important factors affecting the marketing of archaeological sites in Jordan and the role of some study variables such as gender, age, years of service, income levels etc. Hence the study sought to identify the most important problems facing such types of tourism. This study was based on an analytical exploratory approach and adopted the method of data collection and analysis to reach the required results. The study was conducted on a sample of workers in archaeological sites in Jordan. The study utilized a questionnaire as the study instrument, and 150 copies of the questionnaire were distributed, of which 120 were returned and 20 were excluded. The researchers thus considered 100 questionnaires for the purposes of data gathering and analysis representing the sample of the study. The study concluded that there is a statistically significant relationship between the workers in archaeological sites and the heritage tourism of archaeological sites in terms of restoration of archaeological sites in Jordan. In addition there is a statistically significant relationship between workers in archaeological sites and marketing heritage tourism sites in Jordan. The study recommended that the concerned parties should work on the restoration of archaeological sites in Jordan continuously, and also the marketing of archaeological sites and their inclusion within the competitive offerings of operators. There is also a need to restore sites under the carefully considered scientific conditions required for archaeological sites.

Keywords

• Heritage
• tourism
• archaeological sites
• Jordan
• employees