Editorial: Understanding social and psychological effects of social media on contemporary digital consumers

• Kevin J. Zeng,
• Cheng-Lu Wang,
• Morgan X. Yang,
• Gang Li

Affiliations

Kevin J. Zeng

Department of Marketing, School of Business, The Hang Seng University of Hong Kong, New Territories, Hong Kong SAR, China

Cheng-Lu Wang

Marketing Department, Pompea College of Business, University of New Haven, West Haven, CT, United States

Morgan X. Yang

Department of Marketing, School of Business, The Hang Seng University of Hong Kong, New Territories, Hong Kong SAR, China

Gang Li

School of Management and Economics, North China University of Water Resources and Electric Power, Zhengzhou, Henan, China