Annals of the University of Oradea: Economic Science (May 2009)

EVALUATING ENTERPRISE AGILITY – AN EXPLORATORY RESEARCH ON CONSUMER BEHAVIOR INDICATORS

  • BOIER Rodica

Journal volume & issue
Vol. 4, no. 1
pp. 604 – 607

Abstract

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Starting from a model of the factors which are directly involved in the consumer’s buying behavior – brand image, the perception of purchase risk, the attitude towards the product category and, in this context, the attitude towards the brand, the buying i

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