Innovative Marketing (Jan 2022)

Stimuli to adopt e-government services during Covid-19: Evidence from Vietnam

  • Hai Ninh Nguyen,
  • Manh Dung Tran

DOI
https://doi.org/10.21511/im.18(1).2022.02
Journal volume & issue
Vol. 18, no. 1
pp. 12 – 22

Abstract

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The goal of this study is to ascertain the critical elements affecting public acceptance and readiness to advocate electronic government services in Vietnam. An online survey was conducted among Vietnamese citizens. The chosen respondents had experience with e-government services. The analysis was utilized with the data gathered from 316 clean and legitimate responses. PLS-SEM analytic techniques and the SmartPLS program were adopted to execute analyzing processes. The findings indicate that three essential factors influenced the adoption of e-government services: (i) perceived service value, (ii) citizen e-empowerment, and (iii) fear of Covid-19. The perceived value of services, fear of Covid-19, and acceptance of e-government services all have a beneficial effect on citizen intention to recommend e-public services. This study suggested three practical implications: (a) leveraging the challenges of Covid-19 pandemic is to promote e-government services; (b) enhancing public service quality and informational quality is critical and vital to adopting e-government services, and (c) promoting citizen e-empowerment, outcomes, values, self-responsibility, and working procedures of e-public services to all citizens is necessary.

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