Corporate social responsibility and the relationship to stakeholders in large agricultural holdings in the Czech Republic

Abstract

Corporate social responsibility (CSR) is also implemented in agriculture, where larger agricultural holdings have a higher influence. We focused on them and situated our study to a country with a large average farm acreage - the Czech Republic. The aim of the paper is to assess to what extent large agricultural holdings perceive socially responsible behaviour as being important and how it is manifested in their relationship to the stakeholders and the behaviour in economic, social and environmental areas using Carroll's pyramid and concept of 3 'P'. It is also examined if the higher perception of CSR influences the assets. Firms were grouped according to the perceived CSR by a cluster analysis. The highest economic responsibility in cluster 1 corresponded to the relatively high value of the assets, but the highest was in cluster 2 and 3 with important legal and ethical responsibilities. Cluster 4 had the lowest CSR, the same as the value of the assets, but further investigation is needed. The most important stakeholders were the owners and employees, but also the range of activities was provided for the locals. CSR and the importance of the stakeholders in large Czech agricultural holdings were highly perceived, especially on an economic level and in the social area.

Keywords

• carroll's pyramid
• farm
• interest group
• profit-
• people-
• planet concept