Cleaner and Responsible Consumption (Mar 2024)
Overcoming Premature Smartphone Obsolescence amongst Young Adults
Abstract
Rapid smartphone replacement contributes significantly to electronic waste issues. This paper investigates determinants of premature smartphone obsolescence amongst young adults and proposes psychology-based solutions to reduce associated sustainability impacts. Activity Theory maps replacement journeys to focus interventions on problem recognition. Grounded in contemporary Installation Theory, obsolescence drivers are analysed across physical affordances, embodied competencies and social regulations. Smartphone replacement journeys are mapped through Activity Theory to focus on problem recognition as an intervention point. Expert interviews and a user survey supplement literature in investigating obsolescence factors. Solutions are then structured along Installation Theory dimensions for a systemic approach targeting underlying barriers. Solutions address the three layers of behavioural determination. Smartphone modularity addresses physical issues, like repairability and upgrade. Consumer education campaigns improve competencies and perceptions, hereby fostering longer use. A “Slow Smartphone Movement” is proposed, leveraging social strategies, including pledges and online communities, to redefine cultural obsolescence narratives and address the positional aspects of having the latest generation smartphone. Together these multilayered interventions provide actionable pathways to prolonging lifespan by fundamentally reshaping psychological ownership patterns underlying premature smartphone disposal. Rather than isolated initiatives, these synergistic solutions provide specific, evidence-based pathways to fundamentally transforming entrenched obsolescence mindsets and behaviours amongst younger demographics. The paper concludes by outlining study limitations and stating that future research must empirically evaluate the proposed solutions.The current paper investigates the determinants and consequences of premature smartphone obsolescence amongst young adults and proposes psychology-based solutions to reduce its detrimental environmental and societal impact. Activity Theory was used to define the research scope, ultimately focusing on the first stage in the buyer behaviour model, reflecting a prototypical customer journey along five consecutive decision stages. Problem recognition, essentially the perceived difference between the current and desired state of being, was subsequently analysed through the three interrelated layers of Installation Theory, physical affordances, embodied competencies, and social regulations. Eventually, potential solutions, grounded in academic literature, expert interviews, and a consumer survey, were organised along the three dimensions of installation theory, creating a holistic and effective strategy for tackling smartphone obsolescence. Smartphone modularity represents a promising starting point to address the problems associated with physical affordances, such as broken parts, worn batteries, and planned obsolescence more generally.Additionally, extensive consumer education coupled with awareness campaigns highlighting the alternatives to purchasing new products and awareness campaigns highlighting the alternatives to purchasing new products could tackle issues associated with embodied competencies. Lastly, social regulations manifested partly in the universal need for belonging and social inclusion, represent the last driver of smartphone obsolescence. Virtual communities and reward schemes could further foster lasting normative change, eventually helping redefine the detrimental consumerism culture.
