Basic competitive strategies of the digital economy

Abstract

In the 21st century, in the era of universal globalization and digitalization, one of the most important parameters and criteria for the effectiveness and demand for a manufactured product or service is competitiveness, realized by choosing the right and effective competitive strategies. To identify and distinguish from the whole variety of competitive strategies that will take into account and reflect the challenges of the digital economy, it is very important to identify the main, key strategies, or in other words, the base from which you can later build and develop an individual strategy that reflects the goals and objectives of the organization participating in the digital economy market.

Keywords

• конкурентная стратегия
• цифровая экономика
• базовые конкурентные стратегии
• конкурентоспособность
• цифровизация