Business-Model Transformation: Telecommunication Companies on the Shrinking Market

Abstract

The work purpose is to reveal the main directions of transformation of business models of the companies of telecommunication sector in crisis years and to develop offers on management of process of introduction of changes in a business model of the telecommunication companies. As the main method of research the qualitative and comparative analysis was chosen. On the basis of the received results five strategic directions of transformation of business models of the companies of telecommunication sectorareformulated. On their basis the author's model what can be behavioural patterns of the Russian telecommunication companies in the conditions of the being reduced market is constructed.

Keywords

• businessmodel
• telecommunications
• qualitativeandcomparativeanalysis