ELECTRONIC BUSINESS CORRESPONDENCE TEXT IN THE PRAGMALINGUISTIC ASPECT

Abstract

Background. Competent execution of business letters is one of the important factors in conducting successful business activities. With the widespread use of video communication, voice messages and instant messengers, written business correspondence remains relevant. Electronic business correspondence, which determines the social and cultural specifics of the modern world community in the field of business, management and material production, is considered in the article as a linguistic phenomenon. Purpose. To reveal the pragmalinguistic features of the texts of English-language electronic commercial letters and consider the specifics of the English-language electronic commercial letter. Materials and methods. To solve the tasks set, a set of scientific research methods was used: analysis of scientific literature on the research problem and texts of English-language electronic commercial letters, continuous sampling method, descriptive method, comparative method. Results. Particular attention is paid to business letters as a traditional way of communication between organizations, enterprises, associations and bodies. It was revealed that each business letter has its own communicative purpose, pragmatic essence. The pragmalinguistic aspect of the texts of electronic business correspondence is carried out through the implementation of a specific communicative intention with a specific goal. Practical implications. The results of the research can be useful for further research in the field of communication technologies: problems of communication efficiency, public relations, advertising, speech etiquette, theory and practice of translation.

Keywords

• electronic text
• electronic business correspondence
• business letter
• commercial letter
• pragmalinguistic analysis
• communicative intention
• communication strategy