Pollen represents a reward for pollinators and is a key element in plant–insect interactions, especially in apples, which are entomophilous species and require cross-pollination to produce economically valuable yields. The aim of this study was to analyze the chemical content of the pollen in 11 apple cultivars (‘Red Aroma’, ‘Discovery’, ‘Summerred’, ‘Rubinstep’, ‘Elstar’, ‘Dolgo’, ‘Professor Sprenger’, ‘Asfari’, ‘Eden’, ‘Fryd’ and ‘Katja’) grown in Norway and try to establish a relationship between them and insect attractiveness. In the applied chemical analysis, 7 sugars and sugar alcohols, 4 organic acids, 65 phenolic compounds, 18 hydroxycinnamic acid amides (phenylamides), a large number of polypeptides with a molecular weight of 300 kDa to 95 kDa, which made them interesting for insect pollenizers. Only the pollen of the crab apples contained quercetin-3-O-(2″-O-malonyl)-hexoside, which can be used as a marker for the apple species Malus sylvestris (L.) Mill. Apple floral pollen is a rich source of bioactive components and can be used to prevent and/or cure diseases or can be included in diets as a “superfood”.
