Sweden's self-perceived global role: Promises and contradictions

Greg Simons; Andrey Manoilo

Research in Globalization (Dec 2019)

Sweden's self-perceived global role: Promises and contradictions

Greg Simons,
Andrey Manoilo

Affiliations

Greg Simons: Institute for Russian and Eurasian Studies, Uppsala University, Sweden; Department of Communication Sciences and Business Technology Institute, Turiba University, Latvia; Corresponding author at: Department of Communication Sciences and Business Technology Institute, Turiba University, Latvia.
Andrey Manoilo: Department of Political Science, Moscow State University, Russia

Journal volume & issue: Vol. 1
p. 100008

Abstract

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Sweden has a global brand as being a democratic, happy and progressive society that is in consensus. However, when looking more closely at the key brand and reputational components of the Swedish international brand and reputation it is possible to see the various irregularities and contradictions that are present.

Published in Research in Globalization

ISSN: 2590-051X (Online)
Publisher: Elsevier
Country of publisher: United Kingdom
LCC subjects: Geography. Anthropology. Recreation: Human ecology. Anthropogeography: Settlements: Cities. Urban geography; Social Sciences: Communities. Classes. Races: Urban groups. The city. Urban sociology: Urbanization. City and country
Website: https://www.journals.elsevier.com/research-in-globalization

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