LES PARTICULARITES DU PROCESSUS DECISIONNEL D’ACHAT SUR LE MARCHE D’ASSURANCES

Abstract

For understanding insurance services’ consumer behavior, it is necessary to study the particularities of the decision-making process on the insurance market. This paper aims to present the main characteristics of the different stages of the decision-making process: from those that precede the purchase of insurance to the post purchase behavior.

Keywords

• consumer behavior
• decision-making process
• insurance market