Neural Mechanisms of the Conscious and Subliminal Processing of Facial Attractiveness

Abstract

The purpose of this study was to investigate the neural activity evoked by facial attractiveness in conscious and subliminal conditions. The 41 participants judged facial attractiveness in a conscious condition and a subliminal condition (backward masking paradigm). The event-related potential (ERP) analysis indicated that in the conscious condition, more attractive faces elicited a longer N1 (80–120 ms) latency than less attractive faces. Moreover, more attractive female faces elicited a larger late positive component (LPC) (350–550 ms) amplitude than less attractive female faces. In the subliminal condition, more attractive faces elicited a longer P1 (140–180 ms) latency than less attractive faces. The present study demonstrated that more attractive faces evoked different early-stage ERPs from that evoked by less attractive faces in both conscious and subliminal conditions. However, the processing of facial attractiveness is obviously weakened in the subliminal condition.

Keywords

• facial attractiveness
• conscious
• subliminal
• backward masking
• event-related potentials