SWOT Analysis of Lviv Tourist Destination and Key Indicators of its Sustainability

Abstract

Attractiveness of Lviv as an urban tourist destination has grown over recent decades. The increase in numbers of visits and visitors to this city inevitably makes an important impact on local economy, cultural developments, community life, etc., and consequently gives rise to certain sustainability issues. In order to assure a long-term planning and effective management of the city's tourism assets it is essential to run monitoring programs aimed at spotting problem areas and determining needs for changes in local tourism development. This paper aims at using indicators of sustainability of Lviv urban destination as a central instrument for improved planning and management of tourism business in the city. The research methods combine SWOT analysis and a survey carried out in 2016 in a joint effort of the authors, students of Lviv Ivan Franko National University majoring in Tourism and the City Institute commissioned by Department of Tourism of Lviv City Council. After processing all the data collected in the study, we were able to determine the key indicators of the destination sustainability, namely tourist attractiveness of the city and tourist satisfaction with the destination. As a result of indicator analysis, indexes of Lviv attractiveness as an urban tourist destination and tourist satisfaction with local tourism services were calculated. (original abstract)

Keywords

• SWOT analysis
• Urban tourism
• Sustainable development
• Quality of tourist services