Shopping Behavior and Access to Food in the Areas of Slovakia with Dispersed Settlements: A Case Study

Abstract

The aim of the research was a spatial and functional analysis of the accessibility of retail food environments in relation to the inhabitants of dispersed settlements who are socially and geographically disadvantaged in purchasing g food. The consumer behavior and food shopping habits of the inhabitants of these areas largely depend on the spatial and functional characteristics of the dispersed settlement and the surrounding area. In terms of food consumption, an important determinant is the availability of convenience stores, defined by the economic and physical ability to access food sources. The ability to access stores is strongly influenced by transport options and transport infrastructure. The investigated area belongs to a group of specific areas with dispersed settlements. This type of settlement, typical in the mountains of Slovakia and on the border with the Czech Republic, can also be found around the town of Nová Baňa, located in the west of central Slovakia. This area consists of two towns and 12 municipalities and is referred to as the “Novobanská štálová oblasť ”. These specific territories are characterized by a lack of access to fresh and affordable food, which can contribute to social disparities in diet and endanger people's health with various serious diseases. Spatial identification of areas with difficult access to food stores in the Novobanská štálová area has been a pioneering attempt to visualize areas with the highest demand for improvement in food access, and this process may be helpful in identifying other areas with similar characteristics. The methods utilized represent an accessible, transparent and reproducible process for assessing the accessibility of grocery stores. These methods can be used for cost-effective, periodic surveillance and meaningful engagement with communities, retailers and policy makers. The conclusions and results of our research should positively contribute to the growing debate on the inequality of living conditions and marginalization of rural municipalities.

Keywords

• shopping behaviour
• food retail network
• accessibility to food stores
• dispersed settlement