Analysis Of Public Relations Strategies At Raharja Services Company South Sumatra Branch In Increasing Brand Awareness

Abstract

Public relationshas a very important role for the Jasa Raharja South Sumatra Branch company in building, creating and improving public relations with organizations. Jasa Raharja is a state-owned company that operates in the insurance sector. Jasa Raharja Public Relations uses social media as a means of providing information to consumers and can increase brand awareness among the public. This research aims to find out the strategies used by Jasa Raharja South Sumatra Branch public relations to increase brand awareness. This research uses a qualitative approach with an observation method through participation as an internship at a company and interviews. The author uses marketing mix analysis. The conclusion of this internship report is that the media used by the Jasa Raharja South Sumatra Branch company in promoting its products and services is by using print media such as banners and social media. The social media platforms used by the Jasa Raharja South Sumatra Branch company include Facebook, Twitter, Instagram, Tiktok with interesting content and also through the YouTube platform by inviting one of the influencers as an invited guest for the content.

Keywords

• Public Relations, Brand Awareness, Social Media, Influencer