Cluster approach in marketing

Abstract

The article discusses the cluster approach in industry. The authors' position on the evolutionary transformation of the cluster concept into an ecosystem one is substantiated. The author's view on the content of the “diamond of competitiveness” for assessing the high-tech industry sector is proposed. On the basis of marketing design, the relationship between the cluster economy and the ecosystem concept is revealed, which will determine the methodological tools of cluster marketing and will allow evaluating its industrial corporations. It is proved that the ecosystem approach is the basis of marketing design. Building the activities of industrial companies on the basis of ecosystem ensures the solution of strategic tasks on a marketing basis.