Innovative Marketing (Oct 2015)

Customers’ perception of Corporate Social Responsibility (CSR): its impact on word-of-mouth and retention

  • Mona H. T. Saleh,
  • Ahmed Y. Ebeid,
  • Talaat A. Abdelhameed

Journal volume & issue
Vol. 11, no. 2
pp. 49 – 55

Abstract

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No abstracts available.