Heliyon (Sep 2024)

AI-empowered consumer behavior analysis for trustworthy track recommendation over musical dance electronic products

  • Fenglei Wang,
  • Adam Slowik

Journal volume & issue
Vol. 10, no. 18
p. e37633

Abstract

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—In the digital music era, accurate and trustworthy track recommendations for musical dance electronic products are becoming increasingly important to improve user experiences and attract more consumers. Consumer behavior modeling is critical in user interest learning and has been extensively used in recommender systems to improve recommendation accuracy. This paper proposes a novel AI-empowered consumer behavior analysis method for trustworthy track recommendations over musical dance electronic products. Specifically, we first model consumer behavior by integrating collaborative filtering and a hidden Markov model to capture the key interactive patterns between consumers and musical dance electronic products. Then, we develop a trustworthy track recommendation method based on multi-layer attention representation learning, which leverages scattering transform for audio preprocessing and attention-based independent recurrent neural networks for encoding user preferences and product features. Extensive experiments on real-world datasets demonstrate the superiority of our proposed method in terms of recommendation accuracy and trustworthiness.

Keywords