CUSTOMER ORIENTED PRODUCT PLANNING PROCEDURE

Abstract

One of the most important issues in product planning is to identify customer needs and combine them with product technical and trade characteristics. Identification of customer needs was discussed, and product decomposition method was presented in the paper. The Quality Function Deployment method was suggested to be applied as a product and production process data integration tool, where engineering characteristics of a product are combined with its trade characteristics.

Keywords

• customer
• product planning
• QFD