Cross-platform opinion dynamics in competitive travel advertising: A coupled networks’ insight

Jia Chen; Haomin Wang; Xiangrui Chao

doi:10.3389/fpsyg.2022.1003242

Frontiers in Psychology (Oct 2022)

Cross-platform opinion dynamics in competitive travel advertising: A coupled networks’ insight

Jia Chen,
Haomin Wang,
Xiangrui Chao

Affiliations

Jia Chen: School of Business Administration, Faculty of Business Administration, Southwestern University of Finance and Economics of China, Chengdu, China
Haomin Wang: School of Management Sciences, Southwestern University of Finance and Economics of China, Chengdu, China
Xiangrui Chao: Business School, Sichuan University, Chengdu, China

DOI: https://doi.org/10.3389/fpsyg.2022.1003242
Journal volume & issue: Vol. 13

Abstract

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Social media platforms have become an important tool for travel advertisement. This study constructs the bounded confidence model to build an improved cross-platform competitive travel advertising information dissemination model based on open and closed social media platforms. Moreover, this study examines the evolution process of group opinions in cross-platform information dissemination with simulation experiments. Results reveal that based on strong relationships, the closed social media platform opinion leaders better guide in competitive travel advertising and can bring more potential consumers to follow. However, being an opinion leader on an open social media platform will not result in more consumer following.

Published in Frontiers in Psychology

ISSN: 1664-1078 (Online)
Publisher: Frontiers Media S.A.
Country of publisher: Switzerland
LCC subjects: Philosophy. Psychology. Religion: Psychology
Website: https://www.frontiersin.org/journals/psychology

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