Journal of Big Data (Mar 2023)

A study on improving turnover intention forecasting by solving imbalanced data problems: focusing on SMOTE and generative adversarial networks

  • Jungryeol Park,
  • Sundong Kwon,
  • Seon-Phil Jeong

DOI
https://doi.org/10.1186/s40537-023-00715-6
Journal volume & issue
Vol. 10, no. 1
pp. 1 – 16

Abstract

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Abstract This study aims to improve the accuracy of forecasting the turnover intention of new college graduates by solving the imbalance data problem. For this purpose, data from the Korea Employment Information Service's Job Mobility Survey (Graduates Occupations Mobility Survey: GOMS) for college graduates were used. This data includes various items such as turnover intention, personal characteristics, and job characteristics of new college graduates, and the class ratio of turnover intention is imbalanced. For solving the imbalance data problem, the synthetic minority over-sampling technique (SMOTE) and generative adversarial networks (GAN) were used to balance class variables to examine the improvement of turnover intention prediction accuracy. After deriving the factors affecting the turnover intention by referring to previous studies, a turnover intention prediction model was constructed, and the model's prediction accuracy was analyzed by reflecting each data. As a result of the analysis, the highest predictive accuracy was found in class balanced data through generative adversarial networks rather than class imbalanced original data and class balanced data through SMOTE. The academic implication of this study is that first, the diversity of data sampling methods was presented by expanding and applying GAN, which are widely used in unstructured data sampling fields such as images and images, to structured data in business administration fields such as this study. Second, two refining processes were performed on data generated using generative adversarial networks to suggest a method for refining only data corresponding to a more minority class. The practical implication of this study is that it suggested a plan to predict the turnover intention of new college graduates early through the establishment of a predictive model using public data and machine learning.

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