Plutarch in the Galaxy of New Media. Mechanisms of Reception

Abstract

Plutarch in the Galaxy of New Media. Mechanisms of Reception The aim of this article is to present the most important mechanisms of appearance Plutarch’s texts on the Internet. The author, referring to the scale-free network theory, identifies three overlapping each other spaces of reception: ancient literature, literature and popular culture, new media. The last one represents in the frame of Lev Manovich, whose book The language of new media complements Henry Jenkins in the concept of Convergence Culture.

Keywords

• ancient literature and culture
• reception studies
• new media
• popular literature and culture
• Plutarch’s works
• the scale-free network theory