Revista Brasileira de Pesquisa em Turismo (Dec 2012)
<strong>Leisure and tourism: Visits to the Observatório Abrahão de Moraes/IAG-USP (SP, Brazil) </strong><br><strong>DOI: 10.7784/rbtur.v6i3.553</strong>
Abstract
This qualitative study aims to analyze the activities of leisure and tourism promoted by the astronomical observatory “Observatório Abrahão de Moraes” (OAM), located in the region of Valinhos and Vinhedo (São Paulo, Brazil), which is considered to be a touristic attraction. Its main activities are directed to scientific research in astronomy and astrobiology. It is also open for public and touristic visits working as a relevant diffuser of astronomical knowledge. The purpose is also to investigate the relevance of the equipment for the local community, its visibility, plus the hospitality exercised there. The methodology used was exploratory bibliographic research focused on leisure, tourism and hospitality, and also to collect documentary data in the websites. The qualitative research is based on personal interviews among selected members of OAM staff, local managers in the areas of tourism and/or culture, local residents and visitors. The conclusion is that the OAM is an attractive tourist and leisure site with an excellent evaluation from the visitors, however leaves a great potential for further development considering their reduced visibility.
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