STUDY ON THE ANALYSIS OF THE IMPLEMENTATION OF THE OBJECTIVES SET BY ENTREPRENEURS WHEN ESTABLISHING BUSINESSES

Abstract

In the process of running a company, situations arise every day that require leaders to take a closer look at the fundamental decisions that must be implemented to keep the organization alive and, if possible, to gradually develop it. A manager knows that overly broad goals can create a business plan that is difficult to control and enforce. Therefore, the goals of a business must be narrow enough to allow the company's resources to focus effectively on its accomplishments, because nothing is more damaging to a small business than trying to do too much at the beginning, with just enough comprehensive for a company to grow and reach its potential. The objectives chosen should also include information about the scale the business hopes to achieve. The established objectives are then translated into execution missions and operational plans, explained and detailed in the business plan. The success or failure of a business plan is evaluated at the end of the planning period based on the achievement of previously established objectives.

Keywords

• entrepreneur
• business
• leadership
• goals
• strategy