Media Sosial Instagram sebagai Sarana Sosialisasi Kebijakan Penyiaran Digital

Abstract

This research tests the hypothesis that social media (Instagram) is used as an effective medium to disseminate and educate people on issue of migration and digital TV. It is a three-week experimental research to 79 students as respondents based on video animation and text related to digital broadcasting. Instagram is chosen in term of interactive and audio-visual characteristics. The result shows that there is non-significant difference on students’ knowledge after treatment. The Chi Square test shows that Asymptotic significance is 0.646 (greater than 0,05). It indicates that there is no significant difference of knowledge before and after receiving a message about digital TV via Instagram.

Keywords

• digital tv, migration of digital broadcasting tecnology, dissemination and media education